What drives subscriptions grouped
Category & campaign split share of selected metric
Reflects the selected date range and agency above. The chart folds smaller groups into "Other" past the top 4; every group's exact numbers are in the table below regardless.
Creative leaderboard
| # | Creative | Spend | Trials | Subs | ₹/Sub | T→Sub | Cancel | Tier |
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Campaigns click a campaign to see its creatives
Reflects the selected date range and agency. A creative can run in several campaigns; open one to see each creative's performance there.
Day-by-day performance pick a creative or campaign
Pick a creative or campaign above to see its day-by-day breakdown.
Ad performance
Every new ad that first spent inside the window above, grouped by category, with full-funnel performance over that same window. Click a column to sort within its category.
| Went live | Creative | Spend | Installs | CPI | Regs | Trials | Subs | ₹/Sub | Cancel |
|---|
Acquisition funnel
Trend daily, this window
Breakdown grouped, this window
Campaigns active in this window
Ad diagnostics Campaign → Ad Set → Ad
Expand a campaign to see its ad sets, an ad set to see its ads. Click an ad's name for its full trend, or switch to "Ranked list" for one flat sorted table instead of drilling down.
| Name | Spend | Installs | CPI | Regs | CVR | Trials | CPFT | Subs | CPS | Cancel |
|---|
CPI cost/install · CVR install→reg rate · CPFT cost/free trial · CPS cost/subscription · Cancel = share of trials cancelled. All figures follow the Window filter above. Every ▲/▼ badge compares the most recent complete day to the one before it, except Trials/CPFT/Subs/CPS/Cancel — too sparse per ad to compare day-to-day — which compare the trailing week to the week before; hover a badge for the exact dates.