What drives subscriptions grouped
Creative leaderboard
| # | Creative | Spend | Trials | Subs | ₹/Sub | T→Sub | Cancel | Tier |
|---|
Campaigns click a campaign to see its creatives
Reflects the selected date range and agency. A creative can run in several campaigns; open one to see each creative's performance there.
Day-by-day performance pick a creative or campaign
Pick a creative or campaign above to see its day-by-day breakdown.
City-level analysis
Cities with 30+ registrations (all-time). Open a city to see which creatives brought that audience and how they behaved, for the selected date range & agency.
Ad performance
Every new ad that first spent inside the window above, grouped by category, with full-funnel performance over that same window. Click a column to sort within its category.
| Went live | Creative | Spend | Installs | CPI | Regs | Trials | Subs | ₹/Sub | Cancel |
|---|
Acquisition funnel
Trend daily, this window
Breakdown grouped, this window
Campaigns active in this window
Ad diagnostics Campaign → Ad Set → Ad
Pick a day (or widen the window for an aggregate). Expand a campaign to see its ad sets, expand an ad set to see its ads — every number carries a ▲/▼ badge for the last day vs. the day before it. Click an ad's name for its full trend. Switch to "Ranked list" to see every ad in one sorted list instead of drilling down.
| Name | Spend | Installs | CPI | Regs | CVR | Trials (7d) | CPFT (7d) | Subs (7d) | CPS (7d) | Cancel (7d) |
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CPI cost/install · CVR install→reg rate · CPFT cost/free trial · CPS cost/subscription · Cancel = share of trials cancelled. Spend/Installs/CPI/Regs/CVR and their ▲/▼ badges reflect the window above; Trials/CPFT/Subs/CPS/Cancel widen to at least a trailing 7 days ending on the window's last day (and their badges compare that trailing week to the week before it) since conversions are too sparse per ad to read on a single day.